Product Owner role in agile transformations

Developing the business mindset

Make the business side part of agile transformations, improve the business approach on the customer side and increase your organisation's ability to deliver value!

Agile product approach in practice

Agile transformation is not just about teams, but just as much about the business stakeholders without whom change cannot succeed. This training is specifically designed for Product Owners, Product Managers, Business Owners and Project Managers who are key players in the implementation of agile.

Over the two days, we will go through how demand management, portfolio and demand management are changing and what this means for day-to-day decisions. We will understand how agile principles and organisational operations are linked, and what the shift from a project approach to a product approach means. Through practical examples, we will show how business actors can support teams from framework selection to the first PI Planning. We will highlight the early anti-patterns and typical mistakes that often start from the business side and work together on solution strategies. During the training, participants will not only get a clarification of their role, but also concrete tools to strengthen their transformation. The aim is to make it clear to everyone that business support is one of the most important keys to success.

The location of the training on the training maps:

Highly recommended for senior level Product Owners

Product Owner role in agile transformations

With optional PSM II. exam preparation

Training price:
250.000 HUF + VAT/person
For individuals:
200.000 HUF + VAT/person

We also offer online, distance learning courses using digital and video conferencing tools!

Our experts

Prerequisites, framework

The 16-hour training is designed for advanced learners who already have practical experience in organisational agile and a deep knowledge of the following topics:

  • Agility and Lean
  • SAFe, Scrum, Kanban frameworks
  • Agile roles

The training is recommended not only for agile coaches, agile change agents, but also for agile professionals preparing for agile change, especially the business side or their representatives.

Training agenda

Day 1

  • Assessment of the organisational environment
  • Changes in demand management and the new role of Demand Management
  • Testing complexity
  • Evaluation of the current portfolio
  • Stakeholder environment and technological complexity
  • Linking Agile principles and organisational principles
  • Project approach vs. product approach - what does it mean for business?
  • On the way to building product teams
  • Selecting the right framework and business fit
  • Launch activities and timeline - business sponsorship and support
  • First steps of the transformation

Day 2

  • The transformation of demand management and planning
  • Early antimatter - typical mistakes from a business perspective
  • Clarifying roles and responsibilities
  • Cooperation between PO, PM, Business Owner, PMO and managers
  • Road to the first release
  • Preparing for PI Planning - business input and expectations
  • The first backlog and PI Planning from a business perspective
  • Measuring back the first period - how do we measure business value?
  • Further releases and reinforcing change - sustainable business support
  • The role of change agents and business involvement

Satisfaction guarantee

We are confident in the quality of our programme, but if you are dissatisfied and you let us know on the first day, you will not have to pay! We will invoice you after the last session, we do not charge anything in advance.

Training price, timetable

We offer a discount for PMSZ members, for two or more participants or for individuals!

For 4 or more participants, we offer additional discounts according to individual offers, and the location and schedule can be flexible!
 

SATISFACTION GUARANTEE - we are confident about the quality of our programmes, but if you are not satisfied and you report it during your first session, of course you don't have to pay! The course price will be invoiced at the end of the programme, we do not charge anything in advance.

Our programme consists of 2 days (9.00-17.00) of classroom or online training, including both theoretical and practical elements.

Price:
250.000 HUF + VAT/person
Discounted price for companies:
225.000 HUF + VAT/person
For individuals:
200.000 HUF + VAT/person
Dates:
08-09 December 2025 (classroom)
16-17 February 2026 (online)

Conditions for requesting tenders, application

The application is not binding, it is only a contact form, we are not able to reserve a place on the programme until you apply.

In the case of registration, the Applicant undertakes to pay the participation fee by bank transfer within 15 calendar days of receipt of the invoice after the closure of the programme. If cancellation is made within 10 calendar days prior to the programme, the Applicant agrees that the Supplier may charge a cancellation fee of up to 30% of the programme fee. This is waived if the Applicant postpones registration to the next advertised date. If the programme does not meet your needs and you indicate this on the first day of the programme, you will of course not have to pay anything! The programme fee includes the cost of the training materials, handouts and related room hire. The programme fee does not include the examination fee.

All applicants will be contacted within 1 working day.

Application, enquiries

Product Owner role in agile transformations

Purpose of filling in *
PSPO exam preparation module
PSM exam preparation module
PSM II. exam preparation module
PSPO II. exam preparation module
Professional Kanban I. exam preparation module
Professional Product Discovery and Validation exam preparation module
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If you make a mistake when filling in the form, please send the data to kepzesek@promanconsulting.hu and our staff will contact you.

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quality

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satisfaction

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execution

"The quality and quantity of the materials prepared, the specific exercises during the training, the feedback during the training were very good. The trainer's professionalism and dedication were extremely motivating."

Important

Our programme is designed around real-world best practices, providing practical support and first-hand experience of effective agile development.

10 reasons why you should choose us

Location

H-1118 Budapest, Kelenhegyi str. 29/b.
tel.: +36 30 933 0231 
mail: info@promanconsulting.hu