Product Owner in the age of AI
How is the role of the Product Owner changing in the age of AI?
Practical AI training for Product Owners
How and where can AI support the Product Owner's day-to-day work?
Artificial intelligence is increasingly able to speed up or partly automate tasks that previously took up a significant amount of a Product Owner's daily working time. Research, information processing, backlog preparation, documentation, analysing feedback and compiling reports can now be carried out much faster with the help of AI.
This does not, however, make the Product Owner's role any less important. Quite the opposite: strategic decision-making, product judgement, setting priorities and taking responsibility for value creation become even more prominent.
The training shows how the Product Owner's entire workflow can be rethought in light of what AI now makes possible, from discovery and shaping the Product Goal, through the backlog and delivery, right up to measuring the resulting business and user impact. During the training, we distinguish between the tasks AI can replace, speed up or support, and those that still require human judgement and accountability.
Product Owner in the age of AI
We also offer online courses using digital and video conferencing tools!
Find the programme on the training map:
Recommended for advanced Product Owners
Our experts
Réka Pétercsák
Réka has more than 10 years of experience supporting organisational and agile transformations. Her experience includes designing and implementing agile transformations, scalable operating frameworks, adaptive demand management processes. She also supports leaders and teams in navigating long-term mindset and behavioural change. As a trainer and coach, she has supported the development of more than 2,500 participants through agile, Scrum, SAFe, project management, and leadership development programs.
What does the training offer, and who is it for?
The aim is not to teach a specific application, but to understand which AI solution and which type of human control fits each Product Owner task.
The training is recommended for:
- Product Owners and Product Managers,
- business analysts and product specialists,
- professionals working in agile product development environments,
- Scrum Masters and Agile Coaches who support Product Owners,
- and leaders who want to understand how AI is changing modern product development.
No technical or development background is required for the training.
By the end of the training, participants will:
- have a clear overview of how AI can be used across the Product Owner's entire workflow;
- be able to distinguish between tasks that can be automated, sped up, supported by AI, and those that specifically require human judgement;
- be able to use AI for discovery, research and processing customer feedback;
- be able to prepare and structure backlog items with the help of AI;
- be familiar with the possibilities of AI-supported prioritisation and roadmap creation;
- understand how AI can be used to prepare Sprint Planning, Review and stakeholder communication;
- be able to focus on measuring outcomes rather than outputs;
- be familiar with the related measurement logic of Evidence-Based Management and the Flow Framework;
- be better equipped to identify which decisions should not be delegated to AI.
Training agenda
How AI is changing the Product Owner's day-to-day work · AI as assistant, co-author and autonomous agent · What is worth automating, what should only be supported · Where human product judgement and decision-making remain indispensable · Responsible AI use and human accountability
Uncovering customer and market problems · Market and competitor research with AI · Analysing interviews, customer feedback and research material · Theme and pattern recognition · Forming problem hypotheses · Articulating the Product Goal · Where does AI support end and strategic decision-making begin?
From product goal to structured backlog · Defining Epic, Feature and Story levels · Using AI to break down work · Preparing Acceptance Criteria and specifications · AI capabilities in Jira and Azure DevOps · Using AI agents for administrative tasks · Scope, business value and prioritisation as PO responsibilities
Analysing backlog items · Support for RICE, WSJF and other prioritisation methods · AI-based scoring suggestions · Feature, Defect, Debt and Risk types · Flow Distribution · Automatically generating roadmap views for different stakeholders
Preparing Sprint Planning · Analysing historical data and estimation patterns · Speeding up stakeholder communication · Automatic status summaries · Interpreting Jira and Azure DevOps data · Where is active PO involvement still required?
Preparing Sprint Review with AI · Generating release notes · Processing large volumes of stakeholder feedback · Identifying trends and recurring issues · AI-supported checking of Acceptance Criteria · Final acceptance as a human decision
The difference between Output Done and Outcome Done · Measuring value delivered · Scrum.org's Evidence-Based Management · Current Value, Unrealised Value, Time-to-Market and Ability-to-Innovate · Flow Framework and Flow Metrics · AI-based analysis of product analytics data · Recognising anomalies and behavioural patterns · Feeding lessons learned back into the product goal
During the training, we look at tool categories and examples including: ChatGPT, Claude, Perplexity, Jira AI / Atlassian Rovo, Azure DevOps AI solutions, Dovetail, Productboard, Aha!, Airfocus, Amplitude, Mixpanel, PostHog, and AI-supported BI tools.
Satisfaction guarantee
We are fully confident in the quality of our training. However, if you are not satisfied and let us know on the first day, you naturally won’t have to pay anything! We only issue the invoice after the final session, we do not charge anything in advance.
Product Owner AI training price, schedule
The size of the group was set at 4-10 people to work effectively together.
*Discounts are available for members, for two or more participants, and for individuals! For 4 or more participants, we offer additional discounts on an individual basis, and the location and schedule can be flexible!
SATISFACTION GUARANTEE - we are confident about the quality of our programmes, but if you are not satisfied and you report it during your first session, of course you don't have to pay! The course price will be invoiced at the end of the programme, we do not charge anything in advance.
The programme is an intensive, two-day workshop based on practical elements and collaborative work. The proportion of practical elements is approximately 80%.
Request a quote
Product Owner in the age of AI
Currently, we provide our trainings in English for corporate groups in dedicated online or onsite formats. The dates and prices of our open trainings in Hungarian are available at the following link:
quality
satisfaction
execution
"It met our expectations perfectly. It contained the right mix of lectures and exercises. The exercises were very good, they supported the theory well and made the point. The atmosphere was pleasant."
Important
Our programme is designed around best practices from real projects, providing practical support and first-hand experience in the effective implementation of agile projects.
10 reasons why you should choose us
- We only run small group workshops, larger groups are split up to ensure efficient learning
- Low minimum number of participants, unlike most training organisations, we start the course with as few as 4 participants, no waiting
- Qualified trainers - our trainers are CAPM, PMP, PMI-PBA, PMI-ACP, PSM, PSPO and SAFe certified, and our trainers are uniquely familiar with all major PMI, Scrum.org and SAFe exams, so they can provide strong support on the types of questions and tricks you can expect to encounter in the real exam
- Practical experience: our trainers have helped dozens of teams and organisations to become agile and have supported real agile projects, which will provide practical help in real-life situations throughout the programme
- Pay only after the training: no deposit is required, in all cases you will be invoiced after the end of the programme
- Satisfaction guarantee: we're confident about the quality of our programmes, so if you're not satisfied and you tell us at the first visit, you don't have to pay anything.
- Exam routine: participants will take a series of tests during the programme
- Real-life: the learning is delivered in a process-oriented way, supported by practical examples that match the participants' experience,
- Exam administration, documentation: support for all participants, individual consultation on request
- We also offer additional discounts on our affordable prices for individuals
Location
H-1118 Budapest, Kelenhegyi str. 29/b.
tel.: +36 20 333 0386
mail: info@promanconsulting.hu
Frequently asked questions about the Product Owner AI training course:
Who is the Product Owner in the age of AI training for?
The training is recommended for Product Owners and Product Managers, business analysts and product specialists, professionals working in agile product development environments, and Scrum Masters and Agile Coaches who support Product Owners. It's also recommended for leaders who want to understand how AI is changing product development. On the training map, it sits at the advanced level.
Do I need a technical or development background?
No. The training does not require a technical or programming background. The exercises are built around the Product Owner's workflow, not development tasks.
Does it require prior AI knowledge?
No. The aim is not to teach a specific application, but to understand which AI solution and which type of human control fits each Product Owner task.
Is Product Owner experience or certification required?
No certification is required. Practical product development experience is an advantage, however, as the training builds on knowledge of the backlog, Acceptance Criteria, prioritisation methods and Sprint events. If you're just starting out in the role, we recommend the Product Owner Training with Simulation as a first step.
How long does it last and in what format?
The training runs for 16 hours over two days. We offer both classroom and online, distance-learning groups. The practical component is high: participants work on their own product situations and real backlog examples.
Do I get an international certification at the end of the training?
No, this training is ProMan Consulting's own in-house programme, not exam preparation. If you'd like an international certification in AI and Scrum, the PSPO AI Essentials exam preparation course is the right programme, leading to an official Scrum.org certification. Scrum.org leads to qualification.
What's the difference between PSPO AI Essentials and Product Owner in the Age of AI?
PSPO AI Essentials is an 8-hour Scrum.org exam preparation course that ends with an exam and international certification, and gives entry-level AI knowledge. Product Owner in the Age of AI is a 16-hour, in-house, advanced programme that covers the entire Product Owner workflow from discovery through to outcome measurement. The two don't replace each other.
What does outcome-based Product Ownership mean?
The approach where the measure of success is not the volume of completed work, but the business and user impact created. In the training, we cover Scrum.org's Evidence-Based Management and the Flow Framework for this, along with the Current Value, Unrealised Value, Time-to-Market and Ability-to-Innovate metrics.
Do I get PDUs towards maintaining my PMI certifications for this training?
Yes, PDUs corresponding to the training's hours can be credited towards maintaining PMI certifications.
Can the training be delivered in-house for our own team?
Yes. We deliver in-house training with a custom schedule, tailored to your organisation's needs, from as few as 5 participants, in Hungarian or English. In this format, we work with your own processes and real operational data.
What happens if I'm not satisfied with the training?
We offer a satisfaction guarantee: if you let us know during the first day that you're not satisfied, you don't have to pay. The training fee is invoiced after the final session, we ask for nothing upfront.
