Executive coaching: support for leaders at all levels

The meaning of executive coaching

Executive coaching: support for leaders at all levels

Executive coaching is a highly effective leadership development tool that should be used by leaders at all levels. This post will explain what exactly an executive coach does, what competencies are at the heart of the process and, finally, what makes an executive coach a good choice.

What is executive coaching and what does an executive coach do? 

Executive coaching is a special type of business coaching that focuses on improving the performance and effectiveness of managers. An executive coach helps to identify and achieve personal and professional goals and to realise organisational objectives. 

How is this done? 

  • Introducing new practices and approaches;
  • With practice and direct feedback;
  • By reassessing the way we have thought up to now;
  • By raising the awareness of the leader.

What is not executive coaching? 

It is important to clarify that executive coaching is not counselling, so it is not the coach's job to offer a concrete solution to the problems that arise. However, it can help to develop different alternatives and to select the most appropriate one in the light of the manager's competences and the needs of the organisation. 

In addition, the purpose of leadership coaching is not to copy a particular leadership style. Instead, it focuses on developing a personalised leadership style that best suits the strengths and weaknesses of the leader.

What makes executive coaching effective?

A secure, reliable and well-structured environment, where full confidentiality is guaranteed, is essential for the effectiveness of the process, as sensitive issues for the organisation can be discussed. 

It is also important for the coach to be able to challenge the thinking of the leaders, to question the ingrained patterns - all without damaging the friendly and safe atmosphere. 

It should also support the leader in gaining a deeper understanding of him/herself and his/her individual competences, and in understanding how he/she is perceived by others. Identify and clarify current objectives, review action steps. 

What competency areas does executive coaching develop?

A central element of leadership development is the development of general leadership skills. Such skills may include: 

  • Learning about decision-making methods
  • Effective conflict management
  • Effective methods of influence
  • Ability to give constructive feedback, build relationships
  • Skills to motivate others
  • Understanding and influencing team dynamics
  • Delegate
The executive coach helps to develop leadership competences

Executive coaching at different levels of management

Although the above leadership skills are necessary for all leaders, the aim is to develop different competences at different levels of leadership. 

Team leadership coaching 

Young, novice managers are often faced with the problem that their management toolbox is not sufficient to deal with the challenges they face. Although a mentor within the organisation (e.g. a line manager or other department head) can be of great help in developing young leaders, this rarely works well in practice due to lack of time or other resources. In such cases, it is worth seeking the support of an executive coach. 

What areas need to be developed for team leaders?

  • The ability to review, map and prioritise managerial tasks, so that the manager does not get lost between tasks;
  • Learning to delegate effectively;
  • Expanding the management toolbox, with a particular focus on modern trends, such as agile management methods (e.g. lean, scrum, etc.);
  • Developing leadership self-awareness;
  • Excellent conflict management;
  • Increase receptiveness to feedback, feedback;
  • Familiarisation with the tools of self-development;
  • Defining career goals and the steps and tools needed to achieve them.

Middle management coaching

At this level, managers are faced with different problems than team leaders. The responsibility and risk are higher, and the middle manager is now mostly in charge of other managers at a lower level, which can be particularly difficult if he or she has moved up from one of these employees. There is also a greater need for strategic and analytical thinking. 

What areas need to be developed for middle managers? 

  • Decision-making ability
  • Analytical approach
  • Strategic thinking, good planning skills
  • Selecting information, identifying trends
  • Advocacy and influencing skills
  • Risk appetite
  • Career management and self-development
  • Coaching other leaders, coaching-type leadership 
  • Motivating others

Executive coaching

In the case of senior management coaching, it is the development of experienced managers, where most of the competences mentioned so far are already embedded in management practice. 

What areas need to be developed for senior managers? 

  • Change management, managing and effectively implementing critical changes
  • Crisis management
  • Strategic approach
  • Open-mindedness, receptiveness to innovation, change and its implementation
  • Ability to develop alternatives
  • Anticipation of future trends, ability to forecast
  • Preparing for critical or risky tasks
  • Talent coaching
  • Coaching type leadership

What skills should an executive coach have?

  • Own leadership experience: in order to be credible in the eyes of your client and to be able to see through the challenges that arise, it is important that the coach has his/her own leadership experience
  • Expectations of leaders, knowledge of leadership roles and responsibilities
  • Knowledge of business processes, organisational functioning
  • Results orientation
  • Basic psychological knowledge required for the coaching process (e.g. personality types, leadership styles, behaviour change tools) 
  • Open, empathetic, mature personality
  • Coaching experience in developing leaders at similar levels in similar industries

How to choose an executive coach? 

It is a common problem that managers do not know exactly how to choose their ideal coach. While chemistry and sympathy and ease of connection are essential, there are other factors to consider. We've put together some considerations to talk about in the first meeting. 

What are your qualifications? 

Be sure to choose a highly qualified coach with a recognised qualification, preferably with relevant professional experience. 

What successes have you had with other leaders? 

Find out how long the coach has been active and what successes he or she has achieved with managers at a similar level. Share your coaching goals and ask about your experiences. Pay attention to how the coach responds - while it is necessary to have the right confidence, a fair candidate will not guarantee progress, as this will depend largely on the attitude of the manager. 

How do you define and measure success? 

It is important that the measurement of success is not only based on the individual interests of the client, but that progress is also felt by the key stakeholders who are affected by the leader. Overall, therefore, success should be measured in terms of skills development and behavioural change, as well as their impact. 

How do you manage confidentiality? 

While confidentiality is part of the code of ethics of the profession, it is worth discussing in detail how confidentiality will be handled - especially if the coach involves other stakeholders in the organisation in the coaching process. Make sure that you always seek consent before sharing anything with others. 

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