{"id":2731,"date":"2019-10-31T12:59:44","date_gmt":"2019-10-31T12:59:44","guid":{"rendered":"http:\/\/promanconsulting.hu\/?p=1515"},"modified":"2023-10-17T12:06:35","modified_gmt":"2023-10-17T12:06:35","slug":"swot-elemzes","status":"publish","type":"post","link":"https:\/\/promanconsulting.hu\/en\/swot-elemzes\/","title":{"rendered":"SWOT analysis: meaning, essence, how to do it - with specific examples!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2731\" class=\"elementor elementor-2731\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54d62b0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54d62b0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4f94d34&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f110cf4\" data-id=\"1f110cf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3143539 elementor-widget elementor-widget-text-editor\" data-id=\"3143539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00dczleti kontextusban a SWOT anal\u00edzis egy igen hat\u00e9kony elemz\u00e9si technik\u00e1t jelent. Seg\u00edts\u00e9g\u00e9vel elemezhetj\u00fck \u00e9s meg\u00e9rthetj\u00fck egy v\u00e1llalkoz\u00e1s jelenlegi helyzet\u00e9t. Erre alapozva pedig megtervezhetj\u00fck a j\u00f6v\u0151beni strat\u00e9giai l\u00e9p\u00e9seit.<\/p><p>Hat\u00e9kony eszk\u00f6z lehet egy felk\u00e9sz\u00fclt\u00a0<a href=\"https:\/\/promanconsulting.hu\/projektmenedzsment_kepzes\/\">project manager<\/a>\u00a0kez\u00e9ben is, hiszen egy SWOT anal\u00edzis nem csak szervezeti, hanem projekt szinten is seg\u00edt megl\u00e1tni a lehet\u0151s\u00e9geket \u00e9s vesz\u00e9lyforr\u00e1sokat.<\/p><p>S\u0151t, besz\u00e9lhet\u00fcnk szem\u00e9lyes SWOT anal\u00edzisr\u0151l is, mivel ezzel az elemz\u0151 m\u00f3dszerrel azonos\u00edthatjuk a saj\u00e1t gyenges\u00e9geinket \u00e9s kiakn\u00e1zhatjuk az er\u0151ss\u00e9geinket. A szem\u00e9lyes brand-\u00fcnk fejleszt\u00e9s\u00e9ben nagy haszna lesz ennek.<\/p><p>A viszonylag egyszer\u0171 metodik\u00e1ja miatt, n\u00e9h\u00e1nyan nem tekintik val\u00f3s eszk\u00f6znek a SWOT-ot, pedig n\u00e9lk\u00fcl\u00f6zhetetlen fegyver a strat\u00e9giai tervez\u00e9sben. Az elemz\u00e9sb\u0151l kapott inform\u00e1ci\u00f3k a bels\u0151 \u00e9s k\u00fcls\u0151 folyamatok jav\u00edt\u00e1s\u00e1nak alapk\u00f6veit k\u00e9pezhetik.<\/p><h1>A SWOT ELEMZ\u00c9S L\u00c9NYEGE<\/h1><p>\u201c<i>A SWOT egy olyan elemz\u00e9si technika, amivel egy c\u00e9g, term\u00e9k, \u00f6tlet vagy projekt \u00e9letk\u00e9pess\u00e9g\u00e9t vizsg\u00e1ljuk meg. Felt\u00e9rk\u00e9pezi az elemz\u00e9s t\u00e1rgy\u00e1nak az er\u0151ss\u00e9geit, gyenges\u00e9geit, lehet\u0151s\u00e9geit \u00e9s vesz\u00e9lyeit. A strat\u00e9giaalkot\u00e1s egyik l\u00e9p\u00e9se<\/i>.\u201d<\/p><p>Az SWOT elnevez\u00e9s az elemz\u00e9s sor\u00e1n vizsg\u00e1lt n\u00e9gy ter\u00fclet angol elnevez\u00e9seinek kezd\u0151bet\u0171ib\u0151l tev\u0151dik \u00f6ssze:<\/p><ul><li><b>S<\/b>trengths &#8211; er\u0151ss\u00e9gek<\/li><li><b>W<\/b>eaknesses &#8211; gyenges\u00e9gek<\/li><li><b>O<\/b>pportunities &#8211; lehet\u0151s\u00e9gek<\/li><li><b>T<\/b>hreats &#8211; vesz\u00e9lyek<\/li><\/ul><p>(A magyar szakzsargonban a\u00a0<i>GyELV elemz\u00e9s<\/i>\u00a0elnevez\u00e9st is szokt\u00e1k haszn\u00e1lni, l\u00e1sd magyar szavak kezd\u0151bet\u0171i.)<\/p><p>A fenti n\u00e9gy ter\u00fcletet a SWOT elemz\u00e9s 2 k\u00fcl\u00f6n kateg\u00f3ri\u00e1ba rendezi:<\/p><ol><li>Bels\u0151 t\u00e9nyez\u0151k &#8211; ezekre van r\u00e1hat\u00e1sunk. Ide tartoznak az er\u0151ss\u00e9gek (S) \u00e9s a gyenges\u00e9gek (W).<\/li><li>K\u00fcls\u0151 t\u00e9nyez\u0151k &#8211; ezekre nincs k\u00f6zvetlen r\u00e1hat\u00e1sunk, mert a hat\u00e1sk\u00f6r\u00fcnk\u00f6n k\u00edv\u00fcl esnek. Ilyenek a lehet\u0151s\u00e9gek (O) \u00e9s a vesz\u00e9lyek (T).<\/li><\/ol><p>Vizu\u00e1lisan \u00edgy \u00e1br\u00e1zolhatjuk egy \u00fagynevezett SWOT t\u00e1bl\u00e1zatban:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94fd55c elementor-widget elementor-widget-image\" data-id=\"94fd55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"965\" height=\"533\" src=\"https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-elemzes-matrix.png\" class=\"attachment-large size-large wp-image-4250\" alt=\"SWOT anal\u00edzis m\u00e1trix\" srcset=\"https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-elemzes-matrix.png 965w, https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-elemzes-matrix-300x166.png 300w, https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-elemzes-matrix-768x424.png 768w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e024bc elementor-widget elementor-widget-text-editor\" data-id=\"45e024bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; font-weight: 400; text-align: justify; color: var( --e-global-color-text );\">Hason\u00edthatn\u00e1nk egy 4 darabos puzzle-hoz is, aminek a darabjai egyenk\u00e9nt is \u00e9rtelmezhet\u0151ek kell legyenek, de mivel szorosan \u00f6sszef\u00fcggnek egym\u00e1ssal, \u00f6sszerakva prezent\u00e1lniuk kell a teljes eg\u00e9szet.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u00e9zz\u00fck az elemeket egyenk\u00e9nt.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Er\u0151ss\u00e9gek<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A v\u00e1llalkoz\u00e1suk vagy az azon bel\u00fcli projekt\u00fcnk er\u0151ss\u00e9geinek megkeres\u00e9s\u00e9ben a k\u00f6vetkez\u0151 k\u00e9rd\u00e9sek seg\u00edthetnek:<\/span><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mit csin\u00e1lunk jobban, mint a konkurencia?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Milyen eszk\u00f6z\u00f6kkel rendelkez\u00fcnk, amivel m\u00e1sok nem?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Milyen kimagasl\u00f3 k\u00e9szs\u00e9gek jellemzik a csapatunkat?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mi\u00e9rt szeret minket a c\u00e9lk\u00f6z\u00f6ns\u00e9g?<\/span><\/li><\/ul><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A SWOT szerint az er\u0151ss\u00e9gek bels\u0151 t\u00e9nyez\u0151k, ez\u00e9rt tudunk r\u00e1juk alapozni, tervezni, \u00e9p\u00edteni.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gyenges\u00e9gek<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ide soroljuk azokat a negat\u00edv faktorokat, amik gyeng\u00edtik az er\u0151ss\u00e9geinket. Ezeket \u00e9rdemes folyamatosan monitorozni.<\/span><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nem kell\u0151en k\u00e9pzett a team-\u00fcnk, sz\u00fcks\u00e9g lenne a k\u00e9pz\u00e9s\u00fckre?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nem Ide\u00e1lis a v\u00e1llalkoz\u00e1sunk geol\u00f3giai helye?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vannak-e bels\u0151 m\u0171k\u00f6d\u00e9si probl\u00e9m\u00e1ink?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leterheltek a munkat\u00e1rsaink?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Romlik a kivitelez\u00e9s min\u0151s\u00e9ge?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mi\u00e9rt nem tudjuk tartani a hat\u00e1rid\u0151ket?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Min cs\u00faszik el \u00e1ltal\u00e1ban egy deal?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gyenge reput\u00e1ci\u00f3<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u0151kehi\u00e1ny<\/span><\/li><\/ul><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mivel ezek is bels\u0151 t\u00e9nyez\u0151k, tudunk, s\u0151t kell is rajtuk jav\u00edtani.\u00a0<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Egy egyszer\u0171 p\u00e9lda: ha a projektvezet\u0151ink jelent\u0151s h\u00e1nyada junior, a fejl\u0151d\u00e9s\u00fcket t\u00e1mogathatjuk egy <\/span><a href=\"https:\/\/promanconsulting.hu\/pmp-vizsgafelkeszito-program\/\"><span style=\"font-weight: 400;\">projektmenedzseri vizsgafelk\u00e9sz\u00edt\u0151 programmal<\/span><\/a><span style=\"font-weight: 400;\">, valamint a legmagasabb szint\u0171 szakmai, Project Management Professional (PMP) min\u0151s\u00edt\u00e9s megszerz\u00e9s\u00e9vel. M\u00e1ris tett\u00fcnk valamit a \u00fczlet\u00fcnk gyenges\u00e9geinek minimaliz\u00e1l\u00e1s\u00e1\u00e9rt.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A gyenges\u00e9gek felsorol\u00e1s\u00e1n\u00e1l t\u00f6rekedj\u00fcnk t\u00f6bb n\u00e9z\u0151pontb\u00f3l vizsg\u00e1l\u00f3dni: tal\u00e1n egy k\u00fcls\u0151 szeml\u00e9l\u0151 olyan gyenges\u00e9gekre is felh\u00edvhatja a figyelmet, amit mi nem l\u00e1tunk azonnal. Ne f\u00e9lj\u00fcnk szembes\u00fclni a realit\u00e1sokkal.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lehet\u0151s\u00e9gek<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Olyan k\u00fcls\u0151 t\u00e9nyez\u0151i egy \u00fczleti ter\u00fcletnek, amik potenci\u00e1lisan hozz\u00e1j\u00e1rulhatnak a siker\u00fcnkh\u00f6z. Ezekre nincs k\u00f6zvetlen r\u00e1hat\u00e1sunk, de meglovagolhatjuk \u0151ket.<\/span><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lehet piaci n\u00f6veked\u00e9sre sz\u00e1m\u00edtani az ipar\u00e1gunkban?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1rhat\u00f3 valamilyen szoci\u00e1lis vagy popul\u00e1ci\u00f3s v\u00e1ltoz\u00e1s, amit ki lehetne akn\u00e1zni?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sz\u00e1rmazhat e valamilyen el\u0151ny\u00fcnk a leg\u00fajabb technol\u00f3giai fejl\u0151d\u00e9sekb\u0151l, fejleszt\u00e9sekb\u0151l? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">J\u00f3 p\u00e9lda erre az automatiz\u00e1ci\u00f3. Ha egy task elv\u00e9gz\u00e9se eddig 3 nap munk\u00e1t ig\u00e9nyelt, de van m\u00e1r lehet\u0151s\u00e9g automatiz\u00e1lni \u00e9s \u00edgy elv\u00e9gezhet\u0151 ak\u00e1r 4 \u00f3ra alatt is, \u00e9rdemes kihaszn\u00e1lni ezt az \u00faj lehet\u0151s\u00e9get.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>Tipp:<\/b><span style=\"font-weight: 400;\"> Ne keverj\u00fck \u00f6ssze a lehet\u0151s\u00e9geket a gyenges\u00e9gekkel. Ez sokszor megt\u00f6rt\u00e9nhet \u00e9s bor\u00edtja az anal\u00edzis\u00fcnket. Az \u201cBels\u0151- \u00e9s \u00fcgyf\u00e9lkommunik\u00e1ci\u00f3 jav\u00edt\u00e1sa\u201d hangozhat lehet\u0151s\u00e9gnek, de val\u00f3j\u00e1ban egy gyenges\u00e9g\u00fcnkre h\u00edvja fel a figyelmet. A lehet\u0151s\u00e9gek k\u00fcls\u0151 t\u00e9nyez\u0151: nincs r\u00e1 direkt hat\u00e1sunk. Arra viszont van, hogy az account \u00e9s project managereink hogyan kommunik\u00e1ljanak az \u00fcgyfelekkel. Teh\u00e1t haszn\u00e1ljuk ink\u00e1bb a \u201cNem megfelel\u0151 kommunik\u00e1ci\u00f3\u201d kifejez\u00e9st, \u00e9s tegy\u00fck \u00e1t a gyenges\u00e9gek list\u00e1j\u00e1ra.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vesz\u00e9lyek<\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Szint\u00e9n k\u00fcls\u0151 elemek, amik felett nincs kontrollunk.\u00a0 P\u00e9ld\u00e1ul:<\/span><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00f6vekv\u0151 \u00e9s er\u0151s\u00f6d\u0151 konkurencia<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1ltoz\u00f3 v\u00e1s\u00e1rl\u00f3i magatart\u00e1s<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Besz\u00e1ll\u00edt\u00f3i kapacit\u00e1s cs\u00f6kken\u00e9se<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Munkaer\u0151 hi\u00e1ny<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Politikai, gazdas\u00e1gi viszonyok v\u00e1ltoz\u00e1sa<\/span><\/li><\/ul><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00e1rmi, ami negat\u00edvan befoly\u00e1solhatja, vesz\u00e9lyeztetheti az \u00fczlet vagy projekt sikeress\u00e9g\u00e9t, ide tartozik. De ha tudatosan el\u0151re k\u00e9sz\u00fcl\u00fcnk r\u00e1juk, el\u0151re kidolgozhatjuk a v\u00e1ls\u00e1g strat\u00e9gi\u00e1nkat.<\/span><\/p><p style=\"text-align: justify;\"><b>Tipp<\/b><span style=\"font-weight: 400;\">: Ne felt\u00e9telez\u00e9sekre alapozva list\u00e1zzuk a bels\u0151 \u00e9s k\u00fcls\u0151 t\u00e9nyez\u0151ket, haszn\u00e1ljunk val\u00f3s adatokat, \u00edgy objekt\u00edv marad az elemz\u00e9s. Haszn\u00e1lhatunk saj\u00e1t statisztik\u00e1kat az el\u0151z\u0151 id\u0151szakokb\u00f3l, k\u00e9rdezz\u00fck ki a team-\u00fcnk tagjait \u00e9s mindenk\u00e9ppen elemezz\u00fck a c\u00e9lk\u00f6z\u00f6ns\u00e9g feedback-j\u00e9t. Az ipar\u00e1gra jellemz\u0151 trendeket is figyelembe kell venn\u00fcnk, \u00e9s a konkurenci\u00e1t is elemezni kell.<\/span><\/p><p><span style=\"font-size: 27.6px; font-weight: 400; color: #333333; text-align: justify; text-transform: uppercase;\">Swot elemz\u00e9s k\u00e9sz\u00edt\u00e9se\u00a0<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A SWOT elemz\u00e9s l\u00e9p\u00e9sei a k\u00f6vetkez\u0151k:<\/span><\/p><ol style=\"text-align: justify;\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fogalmazzuk meg a <\/span><b>k\u00e9rd\u00e9seket<\/b><span style=\"font-weight: 400;\">. N\u00e9h\u00e1ny \u00f6tletet a fentiekben m\u00e1r tal\u00e1lhatunk is.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rendezz\u00fck a v\u00e1laszokat a SWOT m\u00e1trix megfelel\u0151 mez\u0151j\u00e9be, <\/span><b>prioriz\u00e1ljunk<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\"><b>Cselekedj\u00fcnk<\/b><span style=\"font-weight: 400;\">! Ez a legfontosabb l\u00e9p\u00e9s.\u00a0<\/span><\/li><\/ol><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Az \u00e1llapotfelm\u00e9r\u00e9s mag\u00e1ba nem hoz javul\u00e1st. Az anal\u00edzisb\u0151l lesz\u0171rt k\u00f6vetkeztet\u00e9seknek megfelel\u0151en fogjunk hozz\u00e1 a gyenges\u00e9gek kijav\u00edt\u00e1s\u00e1hoz minimaliz\u00e1l\u00e1s\u00e1hoz. A vesz\u00e9lyeket tudatosan elker\u00fclve pedig figyelj\u00fck a lehet\u0151s\u00e9geket.<\/span><\/p><h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">P\u00e9lda SWOT elemz\u00e9sre<\/span><\/h2><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00cdme n\u00e9h\u00e1ny konkr\u00e9t, egyszer\u0171 SWOT elemz\u00e9s p\u00e9lda:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a85498 elementor-widget elementor-widget-image\" data-id=\"1a85498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"477\" height=\"512\" src=\"https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-elemzes-pelda.png\" class=\"attachment-large size-large wp-image-4251\" alt=\"SWOT anal\u00cdzis p\u00e9lda\" srcset=\"https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-elemzes-pelda.png 477w, https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-elemzes-pelda-279x300.png 279w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfaef6 elementor-widget elementor-widget-text-editor\" data-id=\"bbfaef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">P\u00e9lda SWOT elemz\u00e9sre egy cukr\u00e1szda eset\u00e9n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0241ae9 elementor-widget elementor-widget-image\" data-id=\"0241ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-analizis-pelda.png\" class=\"attachment-large size-large wp-image-4252\" alt=\"Swot elemz\u00e9s\" srcset=\"https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-analizis-pelda.png 512w, https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-analizis-pelda-300x300.png 300w, https:\/\/promanconsulting.hu\/wp-content\/uploads\/2019\/10\/swot-analizis-pelda-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7159e0 elementor-widget elementor-widget-text-editor\" data-id=\"a7159e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">P\u00e9lda SWOT anal\u00edzisre egy s\u00f6rf\u0151zde eset\u00e9n<\/p><p>Forr\u00e1s \u00e9s tov\u00e1bbi p\u00e9ld\u00e1k, SWOT diagramok:\u00a0<a href=\"https:\/\/articles.bplans.com\/swot-analysis-examples\/\" target=\"_blank\" rel=\"noopener\">bplans.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696d305 elementor-widget elementor-widget-text-editor\" data-id=\"696d305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>SWOT ELEMZ\u00c9S A PROJEKTMENEDZSMENTBEN:<\/h2><p>Mint eml\u00edtett\u00fck, a SWOT anal\u00edzis nem csak a v\u00e1llalati strat\u00e9gia kialak\u00edt\u00e1s\u00e1ban lehet hasznos m\u00f3dszer. Projekt szinten is a seg\u00edts\u00e9g\u00fcnkre lehet. A koncepci\u00f3 egyszer\u0171: kiemelni a projekt azon aspektusait, ahol n\u00f6velni lehet a sikert, hat\u00e9konys\u00e1got, \u00e9s megtal\u00e1lni a lehets\u00e9ges buktat\u00f3kat.<\/p><ul><li>Praktikus, ha a brainstormingba bevonjunk a projekten dolgoz\u00f3 team legt\u00f6bb tagj\u00e1t.\u00a0<\/li><li>T\u00f6rekedj\u00fcnk a pontoss\u00e1gra, egyszer\u0171s\u00e9gre \u00e9s \u00e1tl\u00e1that\u00f3s\u00e1gra.\u00a0<\/li><li>A csapat gyorsan \u00e9s egy\u00e9rtelm\u0171en kell \u00e1tl\u00e1ssa, amit a PM c\u00e9lk\u00e9nt megfogalmaz az elemz\u00e9s sor\u00e1n.<\/li><li>Ker\u00fclj\u00fck a t\u00fal hossz\u00fa list\u00e1kat. 10-15 elem el\u00e9g egy list\u00e1ra.\u00a0<\/li><li>Prioriz\u00e1ljuk az elemeket, \u00edgy tudunk koncentr\u00e1lni a legfontosabbakra.<\/li><li>Csak pontos \u00e9s min\u00e9l konkr\u00e9tabb, igazolhat\u00f3 adatokkal \u00e9rdemes dolgozni az elemz\u00e9s sor\u00e1n. A \u201cJ\u00f3 \u00e1r-\u00e9rt\u00e9k ar\u00e1ny\u201d jelleg\u0171 kifejez\u00e9sek helyett p\u00e9ld\u00e1ul nevezz\u00fck meg pontosan, hogy X Ft az el\u0151ny\u00fck a konkurenci\u00e1hoz k\u00e9pest.<\/li><li>A diagram legyen el\u00e9rhet\u0151 mindenki sz\u00e1m\u00e1ra. Nyomtassuk ki, k\u00fcldj\u00fck ki emailben vagy legyen kint a whiteboardon, stb.\u00a0<\/li><li>Hivatkozzunk r\u00e1 referenciak\u00e9nt, hogy a team el\u0151tt legyen mindig vil\u00e1gos a c\u00e9l.<\/li><\/ul><h2>\u00d6SSZEFOGLALVA A SWOT R\u00d6VIDEN:\u00a0<\/h2><p>A SWOT elemz\u00e9s fogja egy\u00e9rtelm\u0171en el\u00e9nk t\u00e1rni, hogy<\/p><ul><li>Mik egy adott v\u00e1llalkoz\u00e1s vagy projekt f\u0151 er\u0151ss\u00e9gei, gyenges\u00e9gei, lehet\u0151s\u00e9gei \u00e9s vesz\u00e9lyei.<\/li><li>Ezek f\u00e9ny\u00e9ben pedig l\u00e1tni fogjuk, milyen ter\u00fcletekre t\u00e1maszkodhatunk \u00e9s hol kell jav\u00edtanunk, optimaliz\u00e1lnunk.<\/li><li>Ir\u00e1nyt mutat fejleszt\u00e9snek \u00e9s a hossz\u00fa t\u00e1v\u00fa tervez\u00e9snek.<\/li><li>M\u0171k\u00f6dik egyszem\u00e9lyes mikrov\u00e1llalkoz\u00e1sok, sok sz\u00e1z f\u0151s \u00f3ri\u00e1s c\u00e9gek eset\u00e9ben is.<\/li><li>Vizsg\u00e1lhatunk vele egyetlen adott szakter\u00fcletet, pl. a v\u00e1llalkoz\u00e1sunk online marketingj\u00e9t.<\/li><li>Elemezhet\u00fcnk vele konkurenci\u00e1t, vagy valamelyik saj\u00e1t projekt\u00fcnket.<\/li><li>Haszn\u00e1lhatjuk a saj\u00e1t vagy munkat\u00e1rsaink szakmai, alkalmazotti helyzet\u00fck felm\u00e9r\u00e9s\u00e9re, fejleszt\u00e9s\u00e9re.<\/li><\/ul><p><strong>Tipp:<\/strong>\u00a0A <a href=\"\/projektvezetoknek-ajanlott-kepzesek\/\">projektmenedzser k\u00e9pz\u00e9seinken<\/a> r\u00e9szt vett PM-ek mindegyike a SWOT-on t\u00fal egy sor hasznos eszk\u00f6zt, technik\u00e1t tanul meg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00dczleti kontextusban a SWOT anal\u00edzis egy igen hat\u00e9kony elemz\u00e9si technik\u00e1t jelent. Seg\u00edts\u00e9g\u00e9vel elemezhetj\u00fck \u00e9s meg\u00e9rthetj\u00fck egy v\u00e1llalkoz\u00e1s jelenlegi helyzet\u00e9t. Erre alapozva pedig megtervezhetj\u00fck a j\u00f6v\u0151beni strat\u00e9giai l\u00e9p\u00e9seit. Hat\u00e9kony eszk\u00f6z lehet egy felk\u00e9sz\u00fclt\u00a0project manager\u00a0kez\u00e9ben is, hiszen egy SWOT anal\u00edzis nem csak szervezeti, hanem projekt szinten is seg\u00edt megl\u00e1tni a lehet\u0151s\u00e9geket \u00e9s vesz\u00e9lyforr\u00e1sokat. S\u0151t, besz\u00e9lhet\u00fcnk szem\u00e9lyes SWOT [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[130,131,35,71,132,133,58],"class_list":["post-2731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projektmenedzsment","tag-elemzes","tag-kezdo-szint","tag-projektmenedzsment","tag-projektmenedzsment-fejlesztes","tag-swot","tag-technika","tag-uzleti-elemzes","entry","has-media"],"_links":{"self":[{"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/posts\/2731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/comments?post=2731"}],"version-history":[{"count":4,"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/posts\/2731\/revisions"}],"predecessor-version":[{"id":9510,"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/posts\/2731\/revisions\/9510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/media\/4250"}],"wp:attachment":[{"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/media?parent=2731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/categories?post=2731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promanconsulting.hu\/en\/wp-json\/wp\/v2\/tags?post=2731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}