{"id":20382,"date":"2026-09-20T14:26:55","date_gmt":"2026-09-20T12:26:55","guid":{"rendered":"https:\/\/promanconsulting.hu\/?p=20382"},"modified":"2026-09-20T14:27:22","modified_gmt":"2026-09-20T12:27:22","slug":"use-of-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/promanconsulting.hu\/en\/mesterseges-intelligencia-hasznalata\/","title":{"rendered":"Using artificial intelligence in business"},"content":{"rendered":"\t\t
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Using Artificial Intelligence in Business: How AI Becomes Part of Everyday Company Life<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Using artificial intelligence at companies delivers results fastest in repetitive processes involving a lot of text work, where AI prepares the groundwork and a human carries out the final review. This can include summarising documents, translation, drafting minutes and report outlines, preparing customer replies, or supporting marketing communication.<\/p>\n

However, successful adoption takes more than subscribing to an AI programme. You need to define a concrete use case, a measurable goal, an approved tool, data handling rules and points of human review. In this article, we show how you can effectively build artificial intelligence into your company’s operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What Can Artificial Intelligence Be Used For in Everyday Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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AI is most useful for preparatory, organising and pattern recognition tasks. The best starting point is a frequent, measurable and reversible process whose output is reviewed by a knowledgeable member of staff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Area<\/strong><\/th>What can AI be used for?<\/strong><\/th>Human review<\/strong><\/th><\/tr><\/thead>
Project management<\/td>Preparing minutes, status reports and risk registers<\/td>The project manager validates decisions, owners and deadlines<\/td><\/tr>
Marketing<\/td>Creating campaign ideas, copy drafts and variants<\/td>Checking brand voice, facts, legal claims and originality<\/td><\/tr>
Customer service<\/td>Draft replies and topic categorisation<\/td>Staff handle sensitive, complaint-related or unique cases<\/td><\/tr>
Administration<\/td>Summarising, and categorising emails and invoices<\/td>Approving exceptions and uncertain matches<\/td><\/tr>
HR<\/td>Job ad drafts and internal communication<\/td>Ranking CVs can be high-risk; legal and professional control is required<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IMPORTANT: <\/strong>Leading AI tools can also be used in Hungarian, but performance varies by task and provider. Fact-checking is necessary even for general business text; for legal, financial, technical or organisation-specific terminology, professional proofreading is recommended.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Where Does AI Use in Companies Stand Today?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to the K&H Innovation Index’s first-half 2026 survey of 360 Hungarian companies<\/a>, 58% of companies with annual revenue of at least HUF 300 million had already used some form of AI solution, up from 48% six months earlier. This is a usage rate, not proof of daily or organisation-wide integration.<\/p>\n